Day 2 -Shibuya Crossing Beer Pairing

 Scored a win yesterday



Will be hosting a beer pairing event with the Shibuya City Tourism Association /Tokyu Corporation complete with a live DJ right next to the scramble crossing. 

How did this happen?

  • Met someone last year at an event
  • Reconnected last week
  • Had a meeting yesterday over a pairing
  • Discussed ideas, expectations & pay. By the end of the meet we had decided on our first event, confirmed the date <JULY 29>a few hours later. 

On pay, I was proud of myself for asking DOUBLE of the initial offer they made. We settled for half of the additional amount. Know your worth and NEVER be afraid to ask for more. A few points on how this was possible: 

  • I calculated as many potential collaboration scenarios they could present and did the math to arrive at my minimum, ideal and BEST number
  • Weighed my priorities: What is most important here: Is it about the money, forming a relationship, marketing, etc.
  • Before we even arrived at negotiations, throughout our talk I dropped a few hints about the general amount I usually make per person, per event, etc. (i.e. anchoring)
  • What are concessions I can make to accept a lower number: reduced risk - for example they buy and manage unsold tickets, beer, food, etc. 
  • Also the beer pairing was to give them a better idea (i.e. confidence) about what they were buying


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